Description

By (author) Weiss, Alan Description:

The new edition of bestselling real-world guide to consultancy success, from the “Rock Star of Consulting” Alan Weiss 

The second edition of The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and bestselling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success. Step-by-step, this invaluable resource guides you through attracting clients, maximizing your value, and achieving your career goals. 

In the decade since the first publication of The Consulting Bible, an array of significant developments has dramatically impacted the consulting profession: shifts in social consciousness, the Covid-19 pandemic, tele-consulting and virtual meetings, the globalization of the economy, the growth of social media, and many more. This exhaustively revised new edition provides specific approaches and techniques for mastering the new consulting environment and turning volatility and disruption into unlimited opportunities. Designed to help you become the authority and expert that organizations turn to again and again, this book is your one-stop resource for: 

• Building a strong global brand that draws people to you 
• Marketing remotely to reduce costs and allow for higher fees 
• Mastering the latest implementation techniques 
• Forging strong relationships with the buyers of a new generation 
• Selecting the consulting methodology that best fits your requirements 
• Writing proposals and creating testimonials and references 
• Using advanced technology to sell and deliver your services 

Written for newcomers and veterans alike, The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice, Second Edition, is essential reading for every solo consultant, entrepreneur, and principal of a small consulting firm. 

Table of contents:

Introduction to the First Edition

Introduction to the Second Edition

Section I Genesis: Consulting as a Profession

Chapter 1 Origins and Evolution: From Whence We Came

The Role of a Consultant

The Ongoing Need

Various Forms

Examples of Success

The Future

Trend 1: The Transience of Talent

Trend 2: HR Becomes the Incredible Shrinking Function

Trend 3: Emerging Markets

Trend 4: Volunteerism

Trend 5: The Importance of Communities

Chapter 2 Creation: How to Establish and Dramatically Grow Your Business

Legal

Incorporation

Protection

Financial

Insurance

Retirement

Normal Conditions

Administrative Support and Resources

Emotional Support and Resources

Inordinate Fear of Risk

Time Demands and Loss of Attention

Dueling Careers

Two Available Structures

The True Solo Practitioner

The Firm Principal

Chapter 3 Philosophy: What You Believe Will Inform How You Act

Hydraulics: Raise Fees and Reduce Labor

Identifying True Buyers

Conceptual Agreement

Objectives

Measures of Success

Value

Leveraging

Principles of Leverage

Section II Exodus: Consulting as a Business

Chapter 4 The Journey: How to Market Your Value Rapidly and Profitably

Creating Gravity and Attraction

Reaching Out Effectively

Viral and Social Media Implementation

Creating an Accelerant Curve

Shameless Promotion

Technology Strategies

Chapter 5 Presence: How to Be an Authority and Expert